Are Customers Attracted to the Packaging or Quality of Kombucha Products?

Packaging your products is generally important for transporting and introducing them to the market, but it may also be a great way to boost sales. According to a recent survey, packaging design influenced 72 percent of consumers' purchasing decisions. if you don't pay enough attention to your packaging, you're missing out on potential sales and possibilities to market your brand. So, let's look at how product packaging affects sales and why packaging is the first thing that matters for the new consumer as compared to the quality.

Well, packaging and quality are two parallel aspects that influence product sales. However, if you introduce a new product to the market, the customer will judge you only on the basis of the packaging. This doesn’t mean that the product's packaging is the only factor that influences sales. If you’re failed to provide the greatest quality to your customers, you will not be able to grow the number of regular clients to your goods.

When consumers are presented with a variety of product options in the shop or online, one of the most important factors in their decision is the packaging. Consumers have little information to go on besides the packaging when deciding which product to grab off the shelf or read the label to confirm that the product is appropriate for them and consider purchasing unless they have done prior research. It's critical that you present enough information in a format that's both clear and understandable. Many customers will prefer a product with just eye-catching packaging.

If the packaging of your product is high-quality, people are more likely to believe that your product is also of good quality. So, be sure about the quality of the product. When customers see your packaging in the store and your product quality is excellent, then they’ll be more likely to think of your company the next time they need a product you provide.

Research shows that product packaging has an impact on shopper’s emotions. According to studies, when individuals saw appealing packaging, they have more intense brain activity, notably in reward-related areas. Unappealing packaging, on the other hand, triggered activity in brain regions linked to unpleasant emotions. These feelings are likely to have an impact on purchasing decisions.

As a result, the package is an important aspect in describing the product's qualities. Dyno Creative recognizes the importance of packaging in influencing a consumer's buying decision, and it considers every aspect of design, from aesthetics and appeals to utility and efficiency. Our professionals are capable of producing the best package design for kombucha brewery that will make consumers stop dead in their tracks, thanks to a staff of extremely skilled designers.