How Bottle Designing Can Convince Customers to Purchase Kombucha Products?

What is the first thing a customer notices when purchasing a product? Yes, you’re right. Bottle Designing is the first thing through which customers interact with your product. But the role of bottle design is more than that. It also influences their buying decision.

During the research, it is observed that the buying decision of more than 70% of the consumers is based on bottle designing and packaging. Let’s find out how bottle design attracts customers to buy your kombucha products:

Differentiating Your Brand from Others:

There are numerous kombucha businesses competing for your customer's attention. Certain kombucha brands share the same size, shape, and bottle design, resulting in a line of identical kombucha brands from the same region.

As a result, your bottle should stand out and be distinct from the other kombucha items on the shelf. By making your packaging stand out from the crowd, you may gain instant credibility and authority in your genre, resulting in increased sales and visibility.

Attracts Customers:

Customers are attracted to visually appealing packaging, which persuades them to pick up a product, discover its uses, and decide whether it is worth purchasing.

In other words, it's a selling point because it conveys a sense of quality while also reflecting the brand's image.

Color and style are the two essential elements in bottle design can have a striking effect on shopping behaviors. And it has the potential to make a buyer feel compelled to buy it the instant they see it. An elegant bottle design can convince the consumer and encourage impulse purchases.

Provides Information

The design of a bottle conveys information about a product's categorization, components, and usage directions. Consumers are influenced not only by taste, but also by extrinsic factors such as brand awareness, labeling, price, and origin when deciding whether or not to purchase a product. That is why it is important to produce an informative bottle design that will excite, attract, and make your customers proud to use your product.

Boosting the Logo and Branding:

Logos, taglines, and product mascots are all consistent throughout the package. These elements create instant recognition and help your business in more sales.

Bottom Line

Bottle design ensures marketing, uniqueness, and branding to your kombucha product. If done correctly, it has a favorable impact on a company's image. Make sure to customize your product bottle design according to your target audience to get the most out of it. For the creative bottle design for kombucha brewery, you can rely on Dyno Creative which provides amazing solutions for your product’s design.